Baby Fair, 14–16 August: we won't be at BabyLand — but our deals will be on
If you're expecting, or shopping for the big-ticket items, you'll know the baby fair weekend has a way of becoming the weekend. Lists get made, prams get test-pushed, and a lot of families make their biggest nursery decisions in the space of three days.
This year's fair runs Friday 14 to Sunday 16 August 2026 — and we'll say it upfront: Little Baby won't have a booth at BabyLand. We've put our energy into something else instead: our own Baby Fair, online, across the same three days. No queues, no ticket, no carrying a car seat through an expo hall — and the fair price is simply the price you see. No code needed.
📸 Going to BabyLand anyway? Check with us before you buy.
If you spot an item you love on the fair floor — any brand, any booth — snap a photo of the price tag and send it to us via our contact page or WhatsApp before you commit. We'll check it against our Baby Fair price on the spot and do our best to match or beat it. Worst case, you've lost two minutes; best case, you've saved real money and skipped the carry-home.
The deals — live Friday 12:00am to Sunday 11:59pm
All Nuna — 15% off, with free gifts
Bundle deal: add any 2 items from the Baby Fair to your cart, and 15% comes off every Nuna item automatically at checkout — no code needed, the discount tabulates itself. On top of that: a free Nuna cup holder with every stroller, and a free footrest worth $89 with every car seat.
Shop all Nuna →
All Joie — 15% off
The whole Joie range is in the bundle too: any 2 Baby Fair items in your cart = 15% off every Joie item, applied automatically at checkout. Pair the SMA Baggi with anything on this page and watch the total drop.
Shop all Joie →
Daiichi — 20% off the travel trio
The Space Compact Air Cabin Stroller — S$599 S$479. In-stock colours ship now; sold-out colours can be pre-ordered for mid-September arrival at the same fair price.
Easy Carry 2 portable car seat — S$389 S$311. Airline-approved, and very limited stock.
Easy Carry 3 — fully sold out, so we've opened it as a Baby Fair pre-order at S$311 (20% off), arriving mid-September. Lock the price now, pay now, receive it when it lands.
LOLBaby Bumper Bed — 20% off + a FREE Playhouse worth $499
The award-winning Bumper Bed drops from S$899 to S$719 — and every Bumper Bed ordered during the fair comes with a free Playhouse worth $499. This is the biggest single saving of the weekend.
Spectra S1 Pro — S$338, with a free Handsfree Cup Set
The hospital-grade S1 Pro at S$390 S$338, and we'll add a free Handsfree Cup Set worth $69 so you can pump on the move from day one.
Poled × Hyundai ISOfix Booster — 30% off
The deepest cut of the fair: S$189 S$132 in both Manhattan Gray and London Brown. Stock is small — four of each.
At a glance
| Deal | Usual | Baby Fair | Free gift |
|---|---|---|---|
| All Nuna (46 items) | — | 15% off in any 2-item bundle | Cup holder (strollers) · Footrest worth $89 (car seats) |
| All Joie (55 items) | — | 15% off in any 2-item bundle | — |
| Daiichi The Space stroller | S$599 | S$479 | — |
| Daiichi Easy Carry 2 | S$389 | S$311 | — |
| Daiichi Easy Carry 3 (pre-order) | S$389 | S$311 | — |
| LOLBaby Bumper Bed | S$899 | S$719 | Playhouse worth $499 |
| Spectra S1 Pro | S$390 | S$338 | Handsfree Cup Set worth $69 |
| Poled × Hyundai Booster | S$189 | S$132 | — |
Browse everything on the Baby Fair →
Three things worth doing before Friday
- Shortlist now, decide in the window. Save the models you're considering to your wishlist so you're comparing on the merits, not under time pressure.
- Check the fit, not just the price. Car seats depend on your child's height, weight and your car — a great price on the wrong seat isn't a deal. Our Nursery Advisors are free all weekend.
- Seen it cheaper at the expo? Send us the photo — see the note at the top. We'd rather beat a price than lose you to a queue.
The deals switch on automatically at midnight Thursday and end Sunday 16 August, 11:59pm. And if you're heading to BabyLand anyway — enjoy it, wear comfortable shoes, and remember nothing there obliges you to decide on the day.
