Happy 12th Birthday to us!
To mark 12 wonderful years, we've rebuilt Little Baby from the ground up — a fresh new website packed with helpful features for every family. Thank you for growing with us. Here's what's new, and the story of how we got here.
✨ A brand-new website, built for parents
Faster, friendlier and full of tools to make parenthood a little easier — now across our Malaysia & Singapore stores, in English, Bahasa Melayu and 中文.
AI Nursery Advisor
Ask anything about feeding, sleep or gear and get friendly, instant answers — with product picks tailored to your baby.
ExploreParent Community
Swap real tips and stories with other parents — and hear from our experts — in our new community forum.
ExploreBaby Checklist
A ready-made, stage-by-stage checklist so you never forget a newborn essential.
ExploreBaby Care Tools
Vaccination schedule, milestone tracker, growth charts, daily logs and a baby-name finder — all free in your account.
Gift Registry
Create a baby registry for showers and let loved ones shop your wishlist in a tap.
Exploree-Gift Cards
Send the perfect present in seconds with a digital gift card — delivered straight to their inbox.
ExploreWishlist & Restock Alerts
Save your favourites and we'll email you the moment a sold-out item is back in stock.
Flash Deals & Vouchers
Daily flash deals and members-only vouchers for everyday savings on the brands you love.
ExploreSmarter Delivery & Tracking
Schedule delivery close to your due date and follow every parcel from our door to yours.
Explore🍼 12 years in the making
12 years isn't easy — and we didn't do it alone. This is the story of how a tiny family business became the baby destination you know today.
Little Baby began with a simple search — a new parent hunting for baby products they could truly trust. We were no strangers to online retail, having run our first web store back when the internet was only just finding its feet. So we set out to build a better baby-shopping experience: it started in a store room, with a handful of baby bottles packed by hand, and a promise that every family deserves products and advice they can rely on.
It began with my first daughter. I was searching everywhere for baby products I could truly trust — and having run online stores since 2002, back when the internet was only just blooming, I knew we could do it better. So we did.
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2002
A head start online
Long before baby bottles, our founder was already an e-commerce pioneer — running a ladies' fashion store back when online shopping was brand new.
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2014
Born from a parent's search
It started with the hunt for baby products we could truly trust for a first daughter — and finding nothing quite right, we built our own. Little Baby began in a store room, packing baby bottles by hand.
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The early years
Earning trust, one parent at a time
Parents told other parents. Our little range grew into a carefully curated collection of the brands families could rely on.
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2020
Weathering the pandemic
Covid-19 turned the world upside down. Supply chains froze and shops shut their doors — but new babies still arrived, and families still needed us. So we adapted, and kept your essentials moving.
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The years that tested us
Holding on through the headwinds
Global conflict and war drove up shipping costs and squeezed stock worldwide. We watched with heavy hearts as many suppliers and retail partners we loved had to close for good. We held on — because you were counting on us.
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Today
12 years strong
From that store room to two countries, hundreds of trusted brands, and a brand-new website — we're still here, still family-run, and more grateful than ever for every single one of you.
Thank you — truly
To the parents who trusted us with their little ones, the partners and suppliers who walked beside us, and the team who never stopped caring — thank you. 12 years wasn't easy, and we couldn't have done it without you. Here's to the next chapter, together. 🎂
Celebrate 12 years with us 🎉
Explore the new Little Baby and discover everything we've built for your family.
