Welcome — and thank you for being here. To us, you are never simply a customer; you are a parent we have the quiet privilege of caring for, at one of the most precious and tender seasons of life. Whether you are expecting your first or raising your fourth, our promise is a simple one: to make every decision feel a little calmer, a little surer, and a great deal more joyful.
How we began
Little Baby began in 2014 in the humblest of ways — a parent searching for baby products they could truly trust for their first daughter, and finding the whole experience overwhelming. So we set out to build the one we wished had existed. We started in a small store room, packing baby bottles by hand and sending them off one box at a time, long before anyone thought to call it a marketplace.
Behind that beginning lay nearly two decades of serving families online — our founder first opened a store back in 2002, when online shopping was still finding its feet. Twelve years on in the world of little ones, we remain proudly family-run, and we have weathered every season together: a global pandemic, supply chains that froze overnight, and dear partners who could not weather the storm. Through all of it, our reason for being has never changed — your family’s peace of mind.
One family, two homes — Little Baby & Little kBaby
You may have noticed two names that look a little like cousins — and they truly are. Little Baby and Little kBaby are one and the same company, run by the very same team, with the same heart, the same standards, and the same people caring for you behind the scenes.
We simply open a separate front door for each home, so that every family is served in the way that suits them best:
- Little Baby — at littlebaby.com.sg, our Singapore home: priced in Singapore Dollars, with local vendors, delivery and care for our Singapore families.
- Little kBaby — at littlekbaby.asia, our regional home: beginning in Malaysia in Ringgit, and the door through which we will warmly welcome families across more neighbouring countries in the near future.
Same company, same care — simply closer to home, wherever home may be. And as we grow across the region, our commitment to every parent stays exactly as it is today.
Our promise to you
Every seller is vetted. We operate a tiered verification system — New, Verified and Official brand partners — so you always know exactly who you are buying from.
Safety comes first, always. We curate for quality and safety, surface product certifications wherever we can, and gently turn away anything that falls short of the standard we would set for our own children.
Help is never far away. From our Nursery Advisor to a real person ready to assist, you are never left to figure it all out on your own.
From our family to yours — thank you for allowing us to be a small part of your little one’s journey. We are deeply honoured by your trust, and we will keep working, gently and wholeheartedly, to deserve it.
— The Little Baby & Little kBaby family
